Reps underperforming after month two
New starters show promise in training, then plateau or leave. Without structured coaching and clear KPIs, you keep recycling the recruitment treadmill.
Trusted Sales & Investment Consultancy
Driving growth in home improvements & property investment
RAM Sales Consultancy partners with businesses to build high-performing direct sales teams and unlock smarter property investment strategies.
15+
Years Industry Experience
Direct
Sales Specialists
UK
Nationwide Coverage
ROI
Focused Outcomes
Sound familiar?
The challenges holding you back
These are the problems we hear most from sales directors and investors. If any of them ring true, you are not alone, and they are exactly what we are built to fix.
Territories overlapping and leads going to waste
Reps crossing patches, duplicate appointments, and postcodes nobody owns. Poor territory design quietly erodes margin and fuels internal friction.
Portfolio yield drifting below expectations
Properties that looked good on paper are underperforming. Void periods, rising costs, and stale rents eat into returns while better opportunities pass you by.
Scaling the team but conversion keeps falling
Every new hire dilutes your close rate. Headcount grows but revenue per rep drops, and managers spend more time firefighting than developing talent.
What We Do
Specialist consultancy services
We bring deep sector knowledge and proven frameworks to help you scale with confidence.
Home Improvements Direct Sales
From field sales recruitment to territory planning and conversion optimisation. We help home improvement companies build teams that consistently hit targets.
- Sales team structure & recruitment strategy
- Door-to-door & appointment-setting frameworks
- Performance coaching & KPI management
Property Investment
Strategic guidance for investors looking to build portfolios, assess opportunities, and maximise returns in residential and commercial property markets.
- Deal sourcing & due diligence support
- Portfolio strategy & risk assessment
- Market analysis & yield optimisation
How We Engage
Flexible support, built around your stage of growth
Whether you need a focused sprint or ongoing strategic partnership, we tailor the scope, cadence, and deliverables to match where your business is today, and where you want it to be in twelve months.
Diagnostic
A 2–4 week deep-dive audit with a prioritised action plan and quick wins.
Project
Defined deliverables over 8–16 weeks, including team builds, territory launches, investment reviews.
Retainer
Ongoing advisory with monthly reviews, coaching, and board-level reporting.
Sectors
Deep experience across home improvements
We understand the nuances of each trade: seasonality, compliance, average order values, and the sales cycles that actually convert. That sector fluency means faster results and fewer costly missteps.
From national installers to regional challengers, we have supported organisations selling into homeowners, landlords, and commercial portfolios. Our property investment work complements this, giving clients a joined-up view of market demand and capital deployment.
Windows & Doors
Double glazing, bi-folds, composite
Roofing
Repairs, replacements, flat roofs
Solar & Energy
PV, batteries, insulation
Kitchens & Bathrooms
Refits, extensions, wet rooms
Driveways & Landscaping
Paving, resin, garden rooms
Conservatories
Orangeries, roof conversions
Security & Smart Home
Alarms, CCTV, automation
Property Investment
BTL, HMO, commercial, flip
About Us
Results-driven consultancy with sector expertise
RAM Sales Consultancy was founded on a simple belief: the home improvements and property sectors reward those who combine sharp commercial instinct with disciplined execution.
We work alongside business owners, sales directors, and investors, not as distant advisors, but as hands-on partners invested in your outcomes. Every engagement is tailored to your market, your team, and your ambitions.
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Practitioner-led
Advice from people who have built and run sales floors, not just studied them.
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Commercially accountable
We tie our work to measurable outcomes: conversion, revenue per rep, yield, and ROI.
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People-first culture
Sustainable growth means building teams that stay, perform, and take pride in their work.
B2C
Direct-to-consumer sales expertise
B2B
Trade & installer partnerships
Data
Metrics-led decision making
People
Culture & team development
Proven Impact
Results our clients care about
Representative outcomes from recent engagements. Every business is different. We set baselines upfront and track progress transparently.
Direct Sales
+38%
Average conversion uplift
A regional windows installer restructured their field team, introduced a new appointment-setting script, and saw sit-to-sale rates climb within one quarter.
Team Growth
12 → 34
Sales reps in 9 months
We designed a recruitment funnel, onboarding programme, and territory map that allowed a solar business to scale without sacrificing close rates.
Property Investment
7.2%
Blended net yield achieved
Portfolio review and deal-screening framework helped a private investor exit two underperforming assets and redeploy into higher-yielding BTL stock.
£42M+
Revenue influenced across client portfolios
200+
Sales professionals coached
30+
Territory launches supported
94%
Client retention year-on-year
Our Approach
How we work with you
A structured methodology that moves quickly from insight to action, without the bureaucracy of traditional consulting.
1
Discover
We audit your current operations, sales pipeline, and investment position to identify the highest-impact opportunities.
- → Stakeholder interviews & field observation
- → Data & pipeline analysis
- → Competitive & market benchmarking
- → Priority opportunity map
2
Design
A bespoke strategy and actionable roadmap with clear milestones, accountable owners, and measurable targets.
- → Org structure & role definitions
- → Compensation & incentive modelling
- → Playbooks, scripts & training plans
- → 90-day execution roadmap
3
Deliver
Hands-on implementation support with regular reviews to keep momentum and adapt as conditions change.
- → Manager coaching & ride-alongs
- → Weekly KPI dashboards
- → Recruitment & onboarding support
- → Monthly board-ready reporting
Client Voices
What our clients say
“RAM didn’t just hand us a strategy deck. They were on the ground with our managers every week. Our sit rates doubled and attrition dropped sharply.”
“The investment review paid for itself within months. We had assets we should have exited years ago. RAM gave us the clarity and confidence to act.”
“What sets them apart is sector knowledge. They understood our compliance obligations, our seasonality, and our comp structures from day one.”
FAQ
Common questions
Straight answers to what prospective clients ask us most. If yours isn’t here, get in touch. We’re happy to talk it through.
Who do you typically work with?
Home improvement businesses from £2M to £50M turnover: installers, manufacturers with direct channels, and sales-led organisations scaling field teams. On the investment side, we work with individual investors, small syndicates, and family offices building UK residential portfolios.
How long does a typical engagement last?
Diagnostics run 2–4 weeks. Project engagements are usually 8–16 weeks depending on scope. Retainer clients tend to stay 12 months or more as they scale. We always agree milestones upfront so you know exactly what you’re getting and when.
Do you work on-site or remotely?
Both. Strategy and investment reviews work well remotely, but direct sales transformation almost always includes time in the field, including ride-alongs, team workshops, and manager coaching. We cover the full UK and structure travel efficiently around your operations.
What does the first conversation look like?
A free 30-minute discovery call. We’ll ask about your current challenges, goals, and timeline. If there’s a fit, we’ll outline a proposed approach and ballpark investment. No hard sell. We’d rather turn down a poor-fit engagement than waste your time.
Can you help with both sales and investment at the same time?
Yes. Several clients operate in both spaces, for example installers building a rental portfolio alongside their trade business. Our dual expertise means we can advise on how market demand, housing stock, and regional economics affect both sides of your operation.
Ready to accelerate your growth?
Book a free discovery call and find out how RAM Sales Consultancy can help you hit your next milestone.
Schedule Your Free ConsultationContact
Let's talk about your goals
Whether you're scaling a direct sales operation or exploring your next property investment, we'd love to hear from you. Fill in the form and we'll be in touch within one working day.
United Kingdom, nationwide coverage
Response within one working day
What happens next?
- 1. We review your enquiry and match you with the right consultant
- 2. A 30-minute discovery call at a time that suits you
- 3. If there’s a fit, we send a tailored proposal within 5 days